HP has a new logo(theverge.com)

over 7 years ago from Robbert Esser, UX Designer

  • Ed AdamsEd Adams, over 7 years ago

    I only know that this logo says HP because I have a cognitive bias (or whatever the word is for when you already know what something is before you see it and your brain just kinda knows what it is already).

    If I was shown this logo sans context, I would absolutely not know it spelled HP. My first guess would be "slash comma slash comma" then maybe "lili"?


    0 points