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AMA: Elliot Jay Stocks, co-founder of Lagom magazine, founder of 8 Faces magazine, former Creative Director of Adobe Typekit

almost 8 years ago from Elliot Jay Stocks, Co-founder of Lagom magazine, founder of 8 Faces magazine

  • Judith Mayer, almost 8 years ago

    I am designing a typeface that is a revival of a wood type design, it's my first attempt at a complete typeface, and was wondering what your thoughts are on creating value with a revival and how much it should follow historical references versus being something new. Thanks.

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    • Elliot Jay Stocks, almost 8 years ago

      Hi Judith. There’s definitely value in revival typefaces and I think it’s twofold: as you mentioned, it should be historically accurate (as a jumping-off point) and new — as in, making the most of it existing in the digital medium, doing things that could never have been done with the wood type itself. Sorry for not being anymore specific — I think the secret sauce is in exactly how the typeface designer achieves that balance between the historic and the modern. Of course, it could be said that simply having the typeface exist in a digital format is enough!

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