• Jay CruzJay Cruz, almost 8 years ago (edited almost 8 years ago )

    I’ve been trying to articulate for a while know why this capital D Design principle, Design not as a verb, but as this big noun that is defined as a field who’s sole purpose is to solve the worlds problems, is actually becoming a problem for us who do visual design. I tried with this Medium Post but it’s sort of a mess and I think it failed, but I still have the same sentiment.

    Be it User Interface Design, or Web Design, or whatever kind of visual design that isn’t print and that has more of an interactive component, we are still using words and graphics to communicate a message. Yes, we make things that have a purpose, a utility, but aesthetics are part of the deal too. And I want to avoid getting into the art vs design rabbit hole, but let’s just say no one accuses a great Illustrator or a great Letterer of having too much style.

    The world of Interactive Design, with this “solutioneering” obsession, is actually discouraging people from getting good a their craft. It basically discourages people from practicing. I’m sure Graphic Designers don’t feel as much pressure to solve the worlds problems as much as Ui Designers do. To be honest, this is even turning me off to Ui Design, because I’m beginning to picture this snob who has read Don Norman’s The Design of Everyday Things a bit too much.

    Clearly this problem goes beyond Ui Designers on Medium hating on Dribbbler’s who get lot’s of likes. The problem is this whole capital D Design trend of trying to cross-discipline Graphic Design and Industrial Design. I don’t think Design as a noun is quite there yet as a discipline that can stand alone by itself. Sure, designing a website or an app benefits a little from applying Industrial Design principles to the process, but still, we’re not making chairs or radios. And really, this whole “solutioneering” thinking is just Design thought leaders selling design. Checkout Jennifer Daniel’s Creative Mornings Talk so you can see what I’m getting at.

    I hope this makes sense to you guys. This is something that I’ve been thinking a lot since I’m about to graduate as a Graphic Design student majoring and specializing in Interactive/Web Design. I don’t know, but the whole Ui/Ux thing is making the Interactive Design world a bit biz douchy. I’ll probably refine and expand this and make it into a Medium post. Let me know what you guys think.

    1 point