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almost 8 years ago from Vlad Magdalin, Co-founder / CEO @ Webflow
Hey Rafael, great question. There are Squarespace users out there that crave more customization and naturally gravitate to Webflow. In general though we've been focusing on building powerful tools for web designers so that has left the usual SS user out of the mix. But recently we got into the CMS space which means we've had to start thinking about web designer's clients, who would get lost in Webflow's UI as well. We imagine developing out our CMS Page Editor and making it more accessible to our first time users. Over time we'll be competing with these "easy" website builders more and more I imagine.
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Is Webflow targeting the market of platforms like SquareSpace? Sure it takes more deeper understanding of web design with Webflow, but the pay off is great.