This website nailed it. The unusual design gives me the impression that this conference will be different than others. It's tantalizing and seeing the lineup and content, it makes me want to go. (of course it might turn out to be your run-of-the-mill conference...)
The conference last year was so awesome! So many different parts of the design industry represented (industrial, graphics, architecture etc). I hope to go again this year.
This website nailed it. The unusual design gives me the impression that this conference will be different than others. It's tantalizing and seeing the lineup and content, it makes me want to go. (of course it might turn out to be your run-of-the-mill conference...)