This is a good study in price elasticity of demand. The group to the right of the largest bar in their cohort has figured out that they can charge $20-40 more than their competition without any additional effort.
It's important to test the upper limit of the market, particularly when you are super-busy. Price fluctuation is a measure of demand for a specific skill level, but it's easy to measure when seeking your next gig – just raise your fee by $20-40. By seeing how many people either 1. readily accept (price too low) 2. want to bargain (priced about right) or 3. go with someone else (too high), you can dial in your most effective price for your skill level and offerings.
This is a good study in price elasticity of demand. The group to the right of the largest bar in their cohort has figured out that they can charge $20-40 more than their competition without any additional effort.
It's important to test the upper limit of the market, particularly when you are super-busy. Price fluctuation is a measure of demand for a specific skill level, but it's easy to measure when seeking your next gig – just raise your fee by $20-40. By seeing how many people either 1. readily accept (price too low) 2. want to bargain (priced about right) or 3. go with someone else (too high), you can dial in your most effective price for your skill level and offerings.