This is definitely a question that we asked to the client early on. But it turns out that they've been using the demographic data (age, ethnicity, gender) in constructive ways.
During the first year of the application going national, it was a 80% male users. Through directed marketing efforts and changing of specific messaging around the site, they've come closer to an even playing field with 58% male users. The non-profit that we're building this for promotes bike advocacy and living healthier lives, so the efforts are for a good cause.
Hi Adrian,
This is definitely a question that we asked to the client early on. But it turns out that they've been using the demographic data (age, ethnicity, gender) in constructive ways.
During the first year of the application going national, it was a 80% male users. Through directed marketing efforts and changing of specific messaging around the site, they've come closer to an even playing field with 58% male users. The non-profit that we're building this for promotes bike advocacy and living healthier lives, so the efforts are for a good cause.