this was such a beautifully written post... props to oliver reichenstein
loved this bit: "This post is not about the technical quality of the logo. I am not writing about brand design, but about brand management. This is about a simple rule: Brand design follows brand management, not the other way around."
this was such a beautifully written post... props to oliver reichenstein
loved this bit: "This post is not about the technical quality of the logo. I am not writing about brand design, but about brand management. This is about a simple rule: Brand design follows brand management, not the other way around."