Logo, Bullshit & Co., Inc.(ia.net)

10 years ago from Marco Sousa, Product Designer @ Facebook

  • David HickoxDavid Hickox, 10 years ago

    Excellent article.

    Compare Yahoo!'s rebranding with that of AOL's a few years ago. Both were dated companies occupying an increasingly irrelevant position. With AOL's rebranding, they said "We're gonna turn this shit on its head and be committed to becoming a relevant and forward-thinking company." Yahoo! had that chance, and needed to make that statement, and what they did instead was a modest and unimpressive logo refinement.

    1 point