Ask DN: Why can't we have brands that last?

almost 8 years ago from Henrique Alves, UX & prototyping

  • Charles DeluvioCharles Deluvio, almost 8 years ago (edited almost 8 years ago )

    My first job as a designer was at an Apparel Company creating graphics for Private Label brands. My boss would hand me a pair of denim jeans and ask me to create a graphic in the back pockets. I would get some plain white Ts, and they'd ask me to illustrate something crazy, with 3-4 colours.

    Why can't we simply admire what is not there? There will always be a white t-shirt and the white tee will stand the test of time. That graphic of a wolf? Not so much.

    It's funny. We pay more for things today that are unbranded.


    As for design and startups, the turnover rate is so high that every year a new designer with fresh ideas comes in and wants to shake things up.

    They get in the CEOs head and boom, all of a sudden the company needs a fresh image.

    I know, I was one of them!

    0 points