AMA: Jessica Hische, Lettering Artist & Type Designer

8 years ago from Jessica Hische, Letterer / Procrastiworker

  • Jessica HischeJessica Hische, 8 years ago

    I definitely like the direction it's taken, but there are some things about it that bug me—mostly how it feels heavily weighted toward the gle at the end because of spacing / color. I think the G they use alone (in the heavier weight) is great, but when you see the G in the new logo it seems light (generally type designers add a little weight to uppercase letters so that optically they don't appear lighter).

    1 point