I just try to make sure whatever I'm doing online is a reflection of how I am in real life. I don't know how people do it when they have to develop a "persona" for their work-selves that is different from how they are at the core. It's just easy to be me all the time!

I don't spend a lot of time worrying about how to market myself, but I do get self-conscious if I feel like I'm posting too much content to twitter that my audience might not be into. When I was pregnant / first had the baby, I was doing most of my online sharing on Facebook because I didn't want to overwhelm my twitter audience (people who follow me specifically because of my work) with gross pregnancy / baby related things. I don't filter myself much, but I just try to keep a balance of life/work posts.