AMA: Jessica Hische, Lettering Artist & Type Designer

8 years ago from Jessica Hische, Letterer / Procrastiworker

  • Ian ClarkeIan Clarke, 8 years ago

    Hey Jessica,

    Wondering what are your feelings on self-promotion? Since you are somewhat of a "celebrity" designer (or at least very well known within the industry) - how conscious are you of building your online persona? Just curious how much time / effort you dedicate to marketing yourself.

    1 point
    • Jessica HischeJessica Hische, 8 years ago

      I just try to make sure whatever I'm doing online is a reflection of how I am in real life. I don't know how people do it when they have to develop a "persona" for their work-selves that is different from how they are at the core. It's just easy to be me all the time!

      I don't spend a lot of time worrying about how to market myself, but I do get self-conscious if I feel like I'm posting too much content to twitter that my audience might not be into. When I was pregnant / first had the baby, I was doing most of my online sharing on Facebook because I didn't want to overwhelm my twitter audience (people who follow me specifically because of my work) with gross pregnancy / baby related things. I don't filter myself much, but I just try to keep a balance of life/work posts.

      1 point