• Brent GallowayBrent Galloway, over 8 years ago

    Hey Jeff, when you're just getting started with an apparel/lifestyle brand, quality products and good design certainly goes a long way, but beyond that, any advice on building your brand's story? Thanks!

    2 points
    • Jeff Sheldon, over 8 years ago

      Hey Brent, here's a few tips.

      1. Think about what makes your brand different and make sure everything points back to that. Is it your style, your process, the way your products are made, the message behind your brand?

      2. Tell your story like you'd tell it to a friend. People connect with authentic stories. Your passion for what you do will be more contagious than and "features & benefits" list.

      3. Don't worry if some people don't "get it." Only focus on telling your story to the niche group of people who are truly interested in whatever your brand represents. 1,000 true fans :)

      2 points