I disagree, if BK was sincere about giving a shit about world peace they wouldn't do a pop-up restaurant.
Next time a simple phone call will do.
That's so on point, Steve.
Rewind this and start with sincerity and a phone call a year ago then publish the over designed micro site & launch the pop-up restaurant as an actual awareness campaign for peace day. But that would be too hard and wouldn't garner the street cred of trying to "high road" shade your competitor in the name of world peace.
I disagree, if BK was sincere about giving a shit about world peace they wouldn't do a pop-up restaurant.
That's so on point, Steve.
Rewind this and start with sincerity and a phone call a year ago then publish the over designed micro site & launch the pop-up restaurant as an actual awareness campaign for peace day. But that would be too hard and wouldn't garner the street cred of trying to "high road" shade your competitor in the name of world peace.