Designer News
Where the design community meets.
over 8 years ago from Nicola Gypsicola, Product Designer at Skype
This is brilliant marketing from Burger King. Unfortunately McD's is handling it pretty poorly.
dustin hoffman voice BAD FORM!
Oh wow, here in Australia it's actually not called Burger King, but "Hungry Jack's"...
Bad form, Jack!
#hook
Wow, this is pretty bad of McDonald's.
"perhaps you’ll join us in a meaningful global effort?"
In a word: ouch.
I disagree, if BK was sincere about giving a shit about world peace they wouldn't do a pop-up restaurant.
Next time a simple phone call will do.
That's so on point, Steve.
Rewind this and start with sincerity and a phone call a year ago then publish the over designed micro site & launch the pop-up restaurant as an actual awareness campaign for peace day. But that would be too hard and wouldn't garner the street cred of trying to "high road" shade your competitor in the name of world peace.
Yup. And honestly, the best thing McDonalds and Burger King could both do is shut down their businesses and stop feed people unhealthy foods.
That sums up this whole thread. GJ :)
Designer News
Where the design community meets.
Designer News is a large, global community of people working or interested in design and technology.
Have feedback?
:( Response from McDonalds : https://www.facebook.com/McDonalds/posts/10156031225440584?hc_location=ufi