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over 8 years ago from Nicola Gypsicola, Product Designer at Skype
It wasn't "successful" in the sense that McDonald's unfortunately rejected it.
If you think this was about making a burger rather than selling Whoppers, i've got a bridge somewhere you might be interested in.. =]
I regret to inform you that your snide "joke" has gone straight over my head.
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this is a mad marketing project - so much effort, granted it'll probably be successful but geez....I'm not sure McDs even cares what BK thinks of the Big Mac or whatever. If you're in McDs marketing dept do you scoff at the notion of brand sacrilege with the Big Mac?