Brand New by the late Wally Olins is the best branding book I've ever read. I highly recommend buying it and reading it regularly. It's highly researched and well-thought out, and Wally's extensive experience in the industry bring a transcendent level of depth to his analysis of globalisation and what it takes to build a stellar brand in our new world.
Brand New by the late Wally Olins is the best branding book I've ever read. I highly recommend buying it and reading it regularly. It's highly researched and well-thought out, and Wally's extensive experience in the industry bring a transcendent level of depth to his analysis of globalisation and what it takes to build a stellar brand in our new world.