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over 8 years ago from Ian Goode, Designer & Developer at Axonista
I was having this conversation with another designer a few days ago and he said something interesting. "Secret Sauce" is actually the perfect term for this. A secret sauce isn't the only thing in the dish. The secret sauce on its own isn't really a meal. It's the hard-to-capture thing that elevates the dish to new heights.
I disagreed with Andrew's initial article as it focused mostly on shallow, face value things. But given some time to think, I kind of agree that the design went a long way to turn Slack into what it is today.
The brand alone makes me so happy every time I see it.
A secret sauce isn't the only thing in the dish. The secret sauce on its own isn't really a meal. It's the hard-to-capture thing that elevates the dish to new heights.
Very well said.
Completely agree. Oftentimes design isn't the "secret sauce". It was in this case.
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Saying that a product succeeded because of its design feels scary, because it implies that a product might conversely not succeed because its design isn't up to par.
And maybe you don't want that pressure as a designer, so it's easier to say that design is just one element among many others.
I don't think we should let that scare us though. If MetaLab wants to make the case that Slack succeeded in large part because of its design (as far as I can tell they never said it succeeded only because of its design), more power to them.