I too agree that the flat design trends cause homogenization, but there's no reason it should be.
Graphic designers have managed to make some of the most expressive flat minimalist designs using content that's bound to the paper. There's no reason why designs for a digital screen should be anything less than that.
Of course websites and apps are all about communicating information, but there's no reason for that to be static and cold either. Flat design should bring us closer to the content by being free from the skeuomorphic and ornamental limitations. The same way Modernist graphic design helped add expression to content in paper form, we should be doing the same to digital form. We can in fact effectively communicate information and be expressive, it has been done for hundreds of years in print.
We should actually be doing this even better than those Modernist graphic designs with animations and interactivity.
And in my opinion, a lot of websites and apps, while being easy to read, pretty to see, and easy to use fail to do that. The Avenir Clinic website, while it looks pretty, doesn't honor the its content.
I too agree that the flat design trends cause homogenization, but there's no reason it should be.
Graphic designers have managed to make some of the most expressive flat minimalist designs using content that's bound to the paper. There's no reason why designs for a digital screen should be anything less than that.
Of course websites and apps are all about communicating information, but there's no reason for that to be static and cold either. Flat design should bring us closer to the content by being free from the skeuomorphic and ornamental limitations. The same way Modernist graphic design helped add expression to content in paper form, we should be doing the same to digital form. We can in fact effectively communicate information and be expressive, it has been done for hundreds of years in print.
We should actually be doing this even better than those Modernist graphic designs with animations and interactivity.
And in my opinion, a lot of websites and apps, while being easy to read, pretty to see, and easy to use fail to do that. The Avenir Clinic website, while it looks pretty, doesn't honor the its content.