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over 8 years ago from Wade Muller
A cupcake is a regular cake with the only the features the user actually needs.
It has a little decoration, but not enough to take away from the core product.
Adding to that:
A cupcake has the same feel as the original creation. Because it is compact in size, it's easier for the user to digest and leaves them wanting more of your product.
And who doesn't love cupcakes? It's friendly and personable.
A cupcake is like a well placed CTA. Draws you in with a flourish and as soon as you bite, you're into the deeper, drier content.
Cupcakes are a UX disaster. You can't even bite it properly. You get icing all over your damn lips. Icing gets on your hands when you're trying to take off the cup wrapper. It's also so top heavy. It topples and crumbles over as you eat it.
That icing is 'marketing', that situation you just explained is viral. People see icing on your lips and want a cupcake.
A neatly consumed cupcake is an unshared, unknown cupcake.
How's a cupcake studio to grow with only a few customers they acquired via a facebook campaign?
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Insert some stupid metaphor about how a cupcake relates barely to design.