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AMA: I’m Mig Reyes, a designer at Basecamp.

almost 9 years ago from Mig Reyes, Exploring art, technology and design at Basecamp.

  • Ruby ChenRuby Chen, almost 9 years ago

    Hi Mig! I have a dumb question ... do you think every designer should know something about marketing? As an interaction designer who just got out of school, I've always wondering about this. I learned about how marketing result may effect design during my internship. I like design and consider a lot about user experience, and sometimes marketing make me feel like talking about not-really-honest stories. (Sorry if this sounds offensive. That's simply my feeling.) So ... will it be hard to survive in the real world while lacking of marketing knowledge?

    Btw, I love your website especially while I'm squishing it :)

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    • Mig ReyesMig Reyes, almost 9 years ago

      Ruby,

      I think everyone has a leg up if they know how to sell. This may be the first time I’ve ever quoted Mark Cuban, but I really do agree with him that, “If you know how to sell, you’ll never be unemployed.”

      Keep in mind… - You’re selling yourself as a capable interaction designer - You’re selling your design work to a product manager or creative director to say “this is the right thing” - You’re selling your work to clients saying “we’re experts”

      So yes, I think everyone—not just designers—should know about about marketing and selling!

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