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almost 9 years ago from Dirk HCM van Boxtel, Waldorf & Statler @ the balcony (creative director & digital strategist)
I think this isn't a preference but more a question of grammar. If you are writing a complete sentence, use sentence case. If you are giving a title to a sentence or paragraph, use title case.
Breaking these fundamentals for aesthetic purposes may not work in all cases, like long-form or publications.
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