Bold move from a branding perspective, and, as Chris mentioned in the thread already, their data might support this decision. I don't see it as a healthy long-term strategy, however...
I can't avoid cringing when I see a site so poorly done, though. It's almost as if the shittyness of the website is part of the joke.
Bold move from a branding perspective, and, as Chris mentioned in the thread already, their data might support this decision. I don't see it as a healthy long-term strategy, however...
I can't avoid cringing when I see a site so poorly done, though. It's almost as if the shittyness of the website is part of the joke.