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Site design: Pebble Smartwatch

9 years ago from Patrick Wong, Design Manager @ Lyft

  • Abhishek SureshAbhishek Suresh, 9 years ago (edited 9 years ago )

    Anti-advertising is still good advertising at the end of the day be it 2006 or 2323. The only bad advertising I have come across are the ones that make comments on the social statuses and genders.

    Because that is their message to me. I'm a moron. Thanks, Pebble.

    They didn't say that. You assumed it, maybe because you consider every competitor of Apple to be negative, insulting, lame, underprivileged attacker.

    They just marketed it in a way that appeals to their market segment best. And pretty sure they didn't include die-hard apple fans who'd get offended by the tiniest comment, in their market segment.

    Lol. look at me making assumptions and all now. Haha!

    0 points
    • Darth BaneDarth Bane, 9 years ago

      "They didn't say that. You assumed it"

      It's blatantly implied. Here is their copy:

      "OVERPRICED TROPHY WATCH WASN'T ON OUR TO-DO LIST PEBBLE IS MADE BY REAL PEOPLE, FOR REAL PEOPLE KEEPING IT REAL"

      Translation: if I want to buy the Apple Watch, I apparently want to buy an overpriced trophy watch, and it would make me less real.

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      • Abhishek SureshAbhishek Suresh, 9 years ago (edited 9 years ago )

        That OverPriced Trophy watch needn't necessary belong to Apple. Infact the illustration indicated that it could be the Tag Heuer / Rolex / Omega and NOT an apple watch :) Image alt

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        • Darth BaneDarth Bane, 9 years ago

          I think we all know they're referring to the Apple Watch. Not exactly string theory here. ;)

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