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Site design: Pebble Smartwatch
9 years ago from Patrick Wong, Design Manager @ Lyft
Bryce Driesenga, 9 years ago
Agreed, mostly. Reminds of political campaign attack ads. Unfortunately, they do seem to work, or we wouldn't see them as often, I hope..
Dan Friedman, 9 years ago
Yeah – whenever you see a company talking about their competitors, I always assume that company is scared. If the company is scared, it probably means the other company is in the lead.
Abhishek Suresh, 9 years ago (edited 9 years ago )
Anti-advertising is still good advertising at the end of the day be it 2006 or 2323. The only bad advertising I have come across are the ones that make comments on the social statuses and genders.
Because that is their message to me. I'm a moron. Thanks, Pebble.
They didn't say that. You assumed it, maybe because you consider every competitor of Apple to be negative, insulting, lame, underprivileged attacker.
They just marketed it in a way that appeals to their market segment best. And pretty sure they didn't include die-hard apple fans who'd get offended by the tiniest comment, in their market segment.
Lol. look at me making assumptions and all now. Haha!
Darth Bane, 9 years ago
"They didn't say that. You assumed it"
It's blatantly implied. Here is their copy:
"OVERPRICED TROPHY WATCH WASN'T ON OUR TO-DO LIST PEBBLE IS MADE BY REAL PEOPLE, FOR REAL PEOPLE KEEPING IT REAL"
Translation: if I want to buy the Apple Watch, I apparently want to buy an overpriced trophy watch, and it would make me less real.
That OverPriced Trophy watch needn't necessary belong to Apple. Infact the illustration indicated that it could be the Tag Heuer / Rolex / Omega and NOT an apple watch :)
I think we all know they're referring to the Apple Watch. Not exactly string theory here. ;)
Anti-advertising is so 2006.
I wish tech companies would stop attacking their competition and instead focus on lifting up their own products. I get the whole "pick an enemy" approach (polarising the fanbase creates more dedicated supporters and gives you great exposure), but the older I get the more tired I get of negativity.
I would much rather hear about how Pebble will improve my day-to-day life, than read about what a moron I must be for wanting to buy the Apple Watch. Because that is their message to me. I'm a moron. Thanks, Pebble.