• Martin LeBlancMartin LeBlanc, over 8 years ago

    There is a big difference in how you approach design:

    When you work at agencies, your target audience is the client. When you work at a product company the target audience are the users.

    You can get away with creating a good-looking landingpage that doesn't convert for a client and they will be happy. Most of them don't measure performance anyway.

    In a product company you are forced to do what works best for the product, otherwise it will backfire. You'll still be around 6 month later where the performance of your design is very clear. Also, the process won't matter - you won't have any clients to please. You just have to focus on building the best possible product.

    In general I tend to cut down the fanciness of the design when working on product designs. When working for clients, it's important that you impress them and they are happy in the process.

    2 points