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Show DN: New MLS Logo(si.com)

9 years ago from Todd Burton, Designer at BrandVerity

  • Ben TinsleyBen Tinsley, 9 years ago

    Love it. It doesn't beat you over the head with what it is, like many sports league logos do and the fact that it is intended to be flexible makes it even better. The strike through the shield makes for a cool (possibly unintended) bow and arrow motif. Because it is pointing down instead of up, it gives it a strong sense of power and motion.

    3 points
    • Michael NoviaMichael Novia, 9 years ago

      Interesting thought with the bow and arrow.

      0 points
    • Graham KinsingerGraham Kinsinger, 9 years ago

      To me, the slash points down as well, but in the logo explanation, they say, "The slash begins outside the perimeter and drives upward at a 45-degree." I found that interesting.

      1 point
      • Dirk HCM van BoxtelDirk HCM van Boxtel, 9 years ago (edited 9 years ago )

        .edit:Before I get shit for it: yes, this response is very much an "imho", with the h being "humble".

        Probably because the explanation was written after the fact.

        Put it this way; try this yourself:

        • Draw a shield

        • Put your pencil down on the paper OUTSIDE the shield and draw a perfect 45 degree angle upward from that point.

        Now tell me, did you hit that corner exactly? Thought not. Now try this:

        • Put your pencil in that corner and draw a line straight at 45 degrees.

        Done fast enough, there's a good chance you overshot it. That's what it looks like in the logo. That's how it is. The line is so decisive, it went too far.

        Love it.

        This is design though. Some people use their heart, and do some of the best work in the world, only to write something slightly silly to explain it.

        They got the feeling right, just not the explanation.

        0 points