Show DN: New MLS Logo(

9 years ago from Todd Burton, Designer at BrandVerity

  • Eduardo FernándezEduardo Fernández, 9 years ago

    That's always been an issue with the MLS, big announcements typically are first associated at the league level. Whenever there has been a big player acquisition the major media outlets, at least from what I've noticed, announce "X-Player is coming to the MLS" as opposed to "X-Team has signed X-Player". Granted a new logo doesn't fix this issue, but if the overall goal is focus on club recognition first then this is great.

    There's a lot of things the MLS could improve on both on and off the pitch, but diverting attention to the clubs and making them household names is one step in the right direction.

    3 points
    • Adam T.Adam T., 9 years ago (edited 9 years ago )

      That's because the MLS owns the contracts... another MLS oddity... In addition to overseas fans not knowing most teams by name, MLS covers the lot.

      0 points